Environment Enforcement
Heading
The web is very different from print and people interact with it differently. Content must be presented in a way that permits people to rapidly absorb and understand the information.
Description
In a study of online reading behaviour, they found that “on the average webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely”.
- Where possible content should be specifically written or modified for the web, and we should avoid posting up PDF or Word documents.
- Use Plain English, the clearest, most concise, and simplest language appropriate for a site's content.
- Content needs to be well structured, scannable, and as consistent as possible between pages.
- The most important information needs to be prioritised.
- It is vital that we provide proper descriptions of all images for those who will not be able to see them.