Environment Enforcement


The web is very different from print and people interact with it differently. Content must be presented in a way that permits people to rapidly absorb and understand the information.


In a study of online reading behaviour, they found that “on the average webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely”.

  • Where possible content should be specifically written or modified for the web, and we should avoid posting up PDF or Word documents.
  • Use Plain English, the clearest, most concise, and simplest language appropriate for a site's content.
  • Content needs to be well structured, scannable, and as consistent as possible between pages.
  • The most important information needs to be prioritised.
  • It is vital that we provide proper descriptions of all images for those who will not be able to see them.
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