Keep Well Campaign

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CAMPAIGN RATIONALE

The Government Plan for Living with COVID-19: Resilience and Recovery 2020-2021 highlights the important role that individual and community resilience will play in contributing to our ongoing response to COVID-19. 

This campaign is aimed at showing people of all ages how we can mind our own physical and mental health and wellbeing by adding healthy and helpful habits to our daily and weekly routines.  It will provide guidelines, information, and tips on how we can make a plan to do things that are good for us everyday. The campaign website will be hosted on gov.ie/healthyireland  and will signpost to information about local resources and initiatives that will be available through the Local Authorities.    

CAMPAIGN MESSAGES      

This will be one of the most difficult winters that we’ve faced in a long time. Nothing has ever felt so abnormal in living memory. We’re not going to attempt to dismiss that or force an outlook on people. But we want to be upbeat. We will acknowledge that ‘this’ isn’t normal before pointing to things we can all do ‘everyday’ to make it a bit easier. We will encourage people to make a weekly plan to do these things. Things like:

1. Keeping active and being outdoors - even during the winter, it is important to help physical and mental health and wellbeing.
2. Staying connected - staying connected with people and addressing isolation as person-to-person connection is important to our wellbeing.
3. Switching off and being creative - switching off and being creative or learning something new, getting back to nature and finding ways to relax can help our general wellbeing.
4. Eating well - by nourishing your body and mind we can positively impact our physical and mental wellbeing.

Managing your mood – equipping people with information on where to go if they need support e.g. HSE’s Your Mental Health website.

As always, for the most up to date information and advice on Coronavirus, please go to: www.gov.ie/en/news/7e0924-latest-updates-on-covid-19-coronavirus/ and https://www.hpsc.ie/a-z/respiratory/coronavirus/novelcoronavirus/.

Clinical and professional guidance relating to COVID-19 is available on www.hpsc.ie where you’ll find up to date guidance for healthcare settings and non-clinical settings.

Please also check here for the most up to date partner resources for COVID-19.

You can view the latest information on how Ireland is responding to cases of COVID-19 here.